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I’ve been a Flodesk Partner from day dot, which means this post contains affiliate links. If you join Flodesk with this link, get my Flodesk Template or Soft Sell Automations, you’ll get 25% OFF YOUR FIRST YEAR and I’ll receive a commission at no extra cost to you.

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Why creatives (hey, you) need beautiful tools:

If you’re an intuitive, artistic, spiritually-inclined, neurodivergent entrepreneur… then you already know this:

Some tools make you feel alive, inspired, and in your zone. Others make you want to lie face-first on the floor and give up on your business entirely. For me, a lot of email marketing tools fell into the second category for a long time.

THINK:

ೃ⁀➷ Being limited to those 5 hideous email-safe fonts
ೃ⁀➷ Rigid templates or worse: no templates
ೃ⁀➷ Tutorials that bore you to tears
ೃ⁀➷ A UX that does not spark joy
ೃ⁀➷ Being forced to make the entire design in a seperate program

For those of us who care about brand expression, traditional email platforms can feel like designing inside a straightjacket.

This is exactly why I switched to Flodesk years ago. And honestly? It's recent incarnations feels like the final evolution of everything I wished email marketing could be all those years ago.

˚₊· ͟͟͞͞➳❥ This deep dive is my honest review, my favourite features, and why — even as a professional web designer — I think Flodesk is the best email tool for the creatives, intuitives, storytellers, and non-coercive marketers of the world.

And if you wanna try it yourself, here’s my Flodesk Partner Link for 25% off your first year.

A few years ago, Flodesk already had a reputation for being 'the pretty one' in the email marketing lineup. At heart, I'm an artist, so it was an easy sell for me. Nowadays, it's no longer just the aesthetic choice. I now find myself using words like 'robust' and 'scalable' because of this very impressive lineup of features:

❤  Advanced automations
❤  Deep integrations (think ManyChat! Canva! Thrivecart! Shopify! Zapier! More!)
❤  Checkout pages + forms
❤  Way stronger analytics
❤  Better deliverability
❤  Real workflows for serious biz

... but gratefully, aesthetics have never been compromised.

This MATTERS cos many of my clients — intuitive entrepreneurs, coaches, designers, healers, artists — aren’t just looking for a tool that works. They’re looking for a tool that supports their creativity, energy cycles and neurodivergent brain bits. For us, Flodesk legit feels like the first platform thats mets us where we are.

 

For years now, this is what set Flodesk apart. They've built on their amazing features now - this is what you can expect:

⋇⋆✦⋆⋇  Upload your own brand fonts (game changer)
⋇⋆✦⋆⋇  Store multiple brand colour palettes
⋇⋆✦⋆⋇  Save reusable brand styles
⋇⋆✦⋆⋇  Use beautifully designed blocks that don’t look like a 2009 newsletter
⋇⋆✦⋆⋇  Make every email feel like your brand’s living, breathing identity

For designers and visual creators, this is huge, cos brand consistency isn’t “aesthetic fluff.” To me, it goes as deep as trust, storytelling, emotional resonance. Colour is powerful and if that's important to you and your brand, it's a real bummer when your emails are this aesthetic nose dive compared to say, your Instagram or website.

AESTHETICS, YES! BUT IT'S ALSO ABOUT CONSISTENCY. When your email matches your website, Instagram vibe, energy, tone, and creative identity… selling becomes softer.
Connection becomes deeper. And your subscribers can feel the intention behind your brand.

𖦹⋆｡˚⋆ฺ Tip! Start with my DIY Branding Resource if you're at the early stages of your biz or refreshing.

 

Reason 2.
Skip the website (yes, says a web designer)

 

Here’s the thing you’ll rarely hear a web designer say: you don’t actually need a full website to start your business. *clutches pearls*

Flodesk gives you enough to create a minimum viable presence that can hold you until you’re ready for something more elaborate. YOU CAN LAUNCH WITH:

.☘︎ ݁˖ A Flodesk landing page
.☘︎ ݁˖ A form to collect emails
.☘︎ ݁˖ An automated welcome sequence
.☘︎ ݁˖ A Flodesk checkout to sell your offer

Wanna sell a workshop, a template, a session, or a small digital offer tomorrow? You could do it *entirely* within Flodesk. This makes it PERFECT for:

⋆˚❀˖° New businesses
⋆˚❀˖° Multi-passionate ADHD creators
⋆˚❀˖° Pivoting entrepreneurs
⋆˚❀˖° Coaches who want to pre-sell
⋆˚❀˖° Creatives in their “soft launch" era
⋆˚❀˖° Anyone who wants to start small and grow intentionally

 

Reason 3.
Sell softly, sans cringe

I’m a deep believer in non-coercive marketing 🔗 — the kind that’s relational, story-driven, spacious and respectful of people’s autonomy.

I'M NOT BIG ON:

.ೃ Countdown timers
.ೃ Stress-inducing scarcity
.ೃ “Buy now or else" messaging
.ೃ Guilt-trippy language
.ೃ Funnel-hell

°❀.ೃ࿔* Invitational language
°❀.ೃ࿔* Storytelling
°❀.ೃ࿔* Delightful design
°❀.ೃ࿔* Unexpected value
°❀.ೃ࿔* Genuine connection
°❀.ೃ࿔* Gentle pacing
°❀.ೃ࿔* Honoring your energy and theirs

And Flodesk is the first email tool that actually feels built for this. It doesn’t push me into bro marketing tactics. It doesn’t overwhelm me with a hundred aggressive automation triggers. The platform itself feels soft, calm, creative, and supportive.

Which is why I built my Soft Sell Flodesk Automation Packs inside it — 5 x premade emails for new subscribers that:

˖᯽ ݁˖ Drip out gently
˖᯽ ݁˖ Help them understand you
˖᯽ ݁˖ Set expectations
˖᯽ ݁˖ Introduce your story
˖᯽ ݁˖ Teach with intention
˖᯽ ݁˖ Invite instead of pressure
˖᯽ ݁˖ and most importantly… let people opt out of a specific automation without unsubscribing entirely

 

Reason 4.
Workflow Magic (The Non-Overwhelming Kind)

Straightup, creative and neurodivergent entrepreneurs like me need automations that don’t fry our brains. Flodesk’s workflows are simple, visual, clean, not overwhelming butttt powerful enough for what most small businesses need. You'll be building them within minutes, not hours. 

WHETHER YOU WANT TO:

⋆˚𝜗𝜚˚⋆ Welcome new subscribers
⋆˚𝜗𝜚˚⋆ Deliver a freebie
⋆˚𝜗𝜚˚⋆ Send a nurturing series
⋆˚𝜗𝜚˚⋆ Run a timed launch
⋆˚𝜗𝜚˚⋆ Segment your list
⋆˚𝜗𝜚˚⋆ Or send a 3-month educational drip…

 

You can build it without crying, melting down, or needing a 3-hour tutorial. This alone makes it the best tool for intuitive entrepreneurs who want to sell softly and sustainably.

 

Reason 5.
You're spoilt for integrations

Okay, here’s where Flodesk really stepped up recently. They added integrations that creatives actually use:

→ MANYCHAT: Perfect for anyone growing their list through Instagram automations.
→ CANVA: You can place your Canva designs directly into Flodesk!
→ THRIVECART: To sell courses, programs, or templates alongside Flodesk automations.
→ SHOPIFY: Great if you sell physical or digital products.
→ ZAPIER: Unlimited possibilities (bookings → emails, online events → tags, etc).

And then… my personal most-used integration:

→ GIPHY: Not officially listed, but spiritually essential. I am convinced half my audience opens my emails purely for the GIFs.

 

Who Flodesk Is Perfect For

If you resonate with any of these, Flodesk is probably made for you:

✔ Intuitive entrepreneurs
✔ Creatives and designers
✔ Neurodivergent business owners
✔ Coaches, healers, mentors
✔ Artists and storytellers
✔ Women who’ve been burned by bro marketing
✔ Anyone who wants to grow a list softly
✔ People who care about aesthetics
✔ Anti-beige brands who want personality in their emails

If you run a business through story, connection, resonance, aesthetic, intuition, or creative expression, Flodesk is the best email marketing tool for you.

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Pros & Cons

PROS

-`♡´- Stunning, designer-level templates
-`♡´- Easiest email tool to use (truly)
-`♡´- Beautiful workflows
-`♡´- Excellent for soft selling
-`♡´- Strong new integrations
-`♡´- Affordable compared to competitors
-`♡´- Perfect for creatives & ND entrepreneurs
-`♡´- Brand fonts & palettes (!!)
-`♡´- Ethical marketing friendly

CONS

¯\_(ツ)_/¯ Not built for enterprise-level segmentation
¯\_(ツ)_/¯ Analytics are improving, but still simpler than some platforms
¯\_(ツ)_/¯ Not ideal for complex SaaS-style funnels
¯\_(ツ)_/¯ If you need deep conditional logic, another platform might be better

For 95% of creative, intuitive businesses, the pros massively outweigh the cons.

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Should You Switch to Flodesk in 2026?

Ummm... YEAH. If you want your email marketing to feel:

°˖➴ Beautiful
°˖➴ Intuitive
°˖➴ Low friction
°˖➴ Aligned with your energy
°˖➴ Friendly to your design brain
°˖➴ Gentle and ethical
°˖➴ Enjoyable 

Then yes, Flodesk is worth it.

If you’ve been avoiding email marketing because everything feels too corporate, too overwhelming, too masculine-coded, or too hard… this may be your sign to finally begin.

 

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Try Flodesk → 25% Off Your First Year

Again, you can join Flodesk with this link, get my Flodesk Template or Soft Sell Automations, you’ll get 25% OFF YOUR FIRST YEAR and I’ll receive a commission at no extra cost to you.

You can test the templates, browse the workflows, and even send your first email before deciding.

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