DIY Templates for the
Weird, Woo
& Taboo ✷

I'm all about teaching and providing web and brand design to solopreneurs with heart (and an Aussie accent).

  • ✿

    I help solopreneurs use the most popular platforms in the world to create the most unique, authentic, beautiful and high-converting websites in the world.

  • ✺

    A decade of designing websites, alongside my intuitive skills help me translate the nuts, bolts and ~feels~ of your brand into web experiences that connect and convert.

  • ✦

    We have so many tools at our disposal to DIY incredible website experiences, even as a non-web designer. I’m just here to guide you to them and make it less daunting.
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I'm Katie, your Aussie fairy webmother, here hold your hand.

Overwhelmed by wearing a million f'ing hats as a small biz owner? Same. So 'm here to make things way easier, way cheaper and actually acknowledge the depth and feels of the process.

My Intro Post →

I’ve been doing this for 10 years but I’m never gonna position myself as a holier-than-thou expert. I’m the first to admit that I don’t Know the most websites but I take the cake for Feeling the most about them.

I'm an OG Template Designer

Authenticity and websites templates may seem like an oxymoron, but I’ve been banging this drum that it ain’t the case for a while now. 

As one of the first Squarespace template designers out there in 2020, I noticed that it was a sea of beige, boho and blah. 

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Anti-Template-y Templates

As a neurodivergent, hyper-feminine creative, I decided to do what I do best - be the first to design something that most people (normies) would deem ‘too risky’ or ‘too weird’. 

What they said: “It’s a template - it has to be plain, simple and minimal so people can envision their brand” 

What My People™️ said: “Templates out there are so boring, I they don’t inspire my brand whatsoever”

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1,000+ Templates Sold

Flash forward and I’ve: 

  •   Sold 1,000+ Squarespace templates
  •   Launched my own Shopify theme
  •   Created Flodesk email templates
  •   Include a DIY branding course for everyone

I pride myself on providing a library of bite-sized tutorials on using the platform and editing your template to suit your vibe.

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You and Your
Biz Are Unique.

The reasons people magnetise to me,
however, are v similar:

→ You wanna stand out in a sea of cookie cutter websites
→ You want to inspire and delight Your People™️
→ Your socials look hot, your website = not
→ You're ready to level up but don't know where to start
→ You’re tired of expensive ongoing dev costs
→ You don’t want a build that takes forever
→ You've invested in freelancers but they don't 'get it'
→ You're super creative and know you're capable
→ You know you could do it if you had good guidance
→ You’re not inspired by the basic templates out there
→ Creating for your biz feels emotionally & spiritually triggering

I *know* that to me and My People™️, it’s more than just a website. It’s a: 

The Pearler Pathway ꩜

Step 0: Your Branding

Step 0: Your Branding

DIY websites become 'failed projects' usually cos you didn't build up your brand assets prior. The fix? It's fun af.

I've made a Notion file absolutely choccers with tools to build or refresh each of your branding elements.

See it here →
Step 1: Squarespace Template

Step 1: Squarespace Template

I'm OG template designer, I cannot tell you how elite and considered they have evolved to become! <333

COSMO is a chameleonic, over-achieving Queen to designed to scale. Find me a cuter, more attention-seeking template with as many pages and modern features as this baby???

Demo & Info →
Step 2: Flodesk Email

Step 2: Flodesk Email

You've made your website, it's time to be seen and deeply connect with Your People ™️.

As an early adopter of Flodesk, it's truly been a game-changer for my solo-biz clients.

So, I've created super fun, unique and non-coercive email templates and automations to make it super easy for you to show up in people's inboxes.

Flodesk Templates →
Step 3: Book Me For A Day

Step 3: Book Me For A Day

I'll mine your magic and amplify your design. Fast. Once your website is live, making you bank, I can add that extra 'wow' factor to your site or branding, smooth out any janky DIY bits, whatever.

Perfect for hyper-creative or neurodivergent people who have big visions other less intuitive designers can't seem to grasp.

These slots come and go — take advantage while they're there.

Let me work magic →
Step 4: On Shopify?

Step 4: On Shopify?

No more FOMO. I created the antidote to fugly, template-y Shopify themes that ~has it all~. She's born from 10 years of my Shopify frustrations.

Whether you're already there or your Squarespace has outgrown their eCom functions, MANIFEST is your girl.

Watch the tour, blow your mind:

Level Up →
Step 5: Custom Websites

Step 5: Custom Websites

The 'full Katie' experience. You are my special interest for a week or two. I'm a conduit to your wildest, most layered visions - finally bringing them to life. Brand, web, socials, whatever.

We don't skip the strategy, though. There's business consultancy baked in - we'll figure out your tech stack, timeline, priorities and I'll arm you with homework for when it's all over.

Let's talk about it →