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DIY Branding Process

DIY Branding Process

Notion Resource File

$49.00 USD
$49.00 USD
Preorder Discount Sold out
Shipping calculated at checkout.

A Notion dashboard choc-full of tips and resources to make creating or refreshing your branding fun, fast, inspiring and aligned.

We Cover...

¹ The Feels
² Colour Palette
³ Font Families
⁴ Logos
⁵ Imagery
⁶ Extra Accents
⁷ Copywriting
⁸ Website Considerations
⁹ Social Templates
¹⁰ Hiring Help

[More details below]

Feel This?

✓ I dunno where to begin
✓ I just wanna refresh some elements
✓ I wish I knew more about design
✓ I'm keen to learn how designers do it
✓  I want to build a good brief for a designer
✓ I don't wanna do another f**king course!

Part-Pay

Pay in ④ Instalments

• Zip.co Single-Use Card 🔗→
• Afterpay Plus Card 🔗→
• Klarna Chrome Extension 🔗⟶
• or Klarna App 🔗⟶

May not be available for all countries! This may help if you feel your current setup is holding you back from conversions <3

Tell me more!

  • ✿ Free with COSMO Squarespace Template

  • ꩜ and MANIFEST Shopify Theme
Button label

To sell website templates and not address this part has never made sense to me. 

Plus, I f__king love this part — it's all centred around vision, beauty, storytelling and connection.

Branding is Step (0) of your website Journey.

  • 1000+ Have Been Helped By This Process Of Mine


    No one knows your biz like you:

    Over 1,000 super cool solopreneurs, freelancers and small biz owners like you have been helped by this process.

    What started as a quick refresher of this offering has turned into a total overhaul — the 5 Step Mini Branding Course is now a Notion resource choc full of tips and tools for branding I've gathered over 10 years.

¹ What's inside??

✓ Download my Canva brand guide template
✓ Watch my intro video before you tuck in
☻ Spoiler alert: this process will be creative but you'll also likely be in your feels

Gimme →

² Colour Palettes

✓ Example palettes ✓ My forumulas ✓ Handy websites ✓ Tips for big palettes, colour-blocking, monochromatic vibes

Gimme →

³ Font Families

✓ Tips for building families with primary, secondary and accent fonts ✓ Premium vs. free fonts ✓ Example combos ✓ Huge list of my favs

Gimme →

⁴ Logos

✓ Wordmarks ✓ Social Marks ✓ Icons ✓ Logo kits I like ✓ Creating logo files

Gimme →

⁵  Imagery

✓ Stock images, videos and mockup websites I love and other avenues for building a bank of imagery. I also detail my collaging tips ☻

Gimme →

⁶ Extra Accents

✓ Adding layers to your foundations with borders, gradients, illustrations, collage elements, etc.

Gimme →

⁷ We'll also touch on...

✓ Copywriting Quiz, resources
✓ Website Considerations Squarespace + Shopify
✓ Hiring Help Peers I recommend
✓ Social Templates Don't start from scratch, that's insane.

Gimme →

The Pearler Pathway ꩜

Step 0: Your Branding

Step 0: Your Branding

DIY websites become 'failed projects' usually cos you didn't build up your brand assets prior. The fix? It's fun af.

I've made a Notion file absolutely choccers with tools to build or refresh each of your branding elements.

See it here →
Step 1: Squarespace Template

Step 1: Squarespace Template

I'm OG template designer, I cannot tell you how elite and considered they have evolved to become! <333

COSMO is a chameleonic, over-achieving Queen to designed to scale. Find me a cuter, more attention-seeking template with as many pages and modern features as this baby???

Demo & Info →
Step 2: Flodesk Email

Step 2: Flodesk Email

You've made your website, it's time to be seen and deeply connect with Your People ™️.

As an early adopter of Flodesk, it's truly been a game-changer for my solo-biz clients.

So, I've created super fun, unique and non-coercive email templates and automations to make it super easy for you to show up in people's inboxes.

Flodesk Templates →
Step 3: Book Me For A Day

Step 3: Book Me For A Day

I'll mine your magic and amplify your design. Fast. Once your website is live, making you bank, I can add that extra 'wow' factor to your site or branding, smooth out any janky DIY bits, whatever.

Perfect for hyper-creative or neurodivergent people who have big visions other less intuitive designers can't seem to grasp.

These slots come and go — take advantage while they're there.

Let me work magic →
Step 4: On Shopify?

Step 4: On Shopify?

No more FOMO. I created the antidote to fugly, template-y Shopify themes that ~has it all~. She's born from 10 years of my Shopify frustrations.

Whether you're already there or your Squarespace has outgrown their eCom functions, MANIFEST is your girl.

Watch the tour, blow your mind:

Level Up →
Step 5: Custom Websites

Step 5: Custom Websites

The 'full Katie' experience. You are my special interest for a week or two. I'm a conduit to your wildest, most layered visions - finally bringing them to life. Brand, web, socials, whatever.

We don't skip the strategy, though. There's business consultancy baked in - we'll figure out your tech stack, timeline, priorities and I'll arm you with homework for when it's all over.

Let's talk about it →