Soul-First Design that Moves Your People
by Katie Zana • g’day , welcome to my digital casa.
My creations pair best with people who resonate with archetypes like the Healer, Mystic, Artist and Courtesan: emotionally intelligent personal brands with depth, atmosphere and something real to say. I bridge the gap between the idea living in your head and the dream-life version of it existing in the world.
My templates are intentionally designed to be your quantum leap to your most creative, authentic expression online ⋆°.☾⋆.ೃ࿔*:⋆ Thousands agree.
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¹ CHAMELEON
Squarespace TemplateAn immersive, one-page template that sparks emotion, tells a story and converts. 2 starting designs but no choice paralysis: they CHAMELEON into each other. Get it? I’ve been a designer for 15yrs - this is the creation I’m most proud of.
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² SOFT-SELL EMAILS
𝟓x Flodesk Email Template SetGently, intentionally, beautifully welcome new subscribers and introduce them to your world… sans cringe. A clever but non-coercive Flodesk funnel with a lead-gen workflow (2 email designs) and a welcome workflow (3 designs).
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³ COSMO
Squarespace TemplateWay more than ‘just a template'. 12 pre-made pages for scaling slashies with 3 muggle job titles. Crazy flexible - it's easy to make COSMO look unrecognisable. Level up or start strong.
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⁴ TRINKET GIRLIE
Collage KitA digital collage kit with 200+ elements and premade artworks. Made with love and intention for maximalists, collage artists, neurodivergent creatives and symbol-lovers who like their visuals intentional, eclectic and anything but beige.
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⁵ DIY YOUR BRAND!
Steal my processNo one knows your brand like you. However, it can be daunting fully do your own branding. This Notion resource covers a decade of knowledge on how I pull together colours, font families, accents, imagery and so much more.
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⁶ FLODESK TEMPLATE
Maximalist Email TemplateNot to brag, but I was early to Flodesk and now I’m a bit of a wizard. I have SO many fancy design tricks you can steal in this master email template you can tweak it for your brand ☻ The perfect entry point to step up your email game.
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About Me
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I’m an Australian girlie in my mid 30’s. I’m neurodivergent and my pattern-loving ass is a sucker for labels, so here’s some if you dabble → INFP, man-gen, Sag/ Cap/ Cap, mystic, healer, artist, sometimes erotica writer, Italian citizen, Great Dane mum, former DJ, new podcaster, proud sisterhood member.
Meeting like-minded people fills my cup - please make yourself known to me. I love it ⋆°.☾⋆.ೃ࿔*:⋆ -
My creations will make Your People feel stuff. This is because I make a point of channeling not only your desires and goals, but your personal mythology and brand lore. From there, I guide you in discerning which aesthetics and ideas you have are worth bringing into our collaborative creations. For our booked time, I’m your chameleon.
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From day dot, I’ve refused to make template-y templates. I’m not interested in dumbing down my designs, I’d rather go hard with all the maximalist possibilities so you can strip back what you don’t want.
They’re built on super clever code bones so you can get all the fancy stuff BUT barely need to touch the scary CSS area.
Since then 'I’ve sold more than 1000 and finessed them over and over. Beware of cheap imitations, babe - they’e just not the same! ;)
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It’s been 15 years makin’ websites (if you don’t count my OG Geocities days). I started out running online stores for fashion labels, exclusively School of YouTube.
Since then: 1,000+ templates sold, custom Shopify and Squarespace website launched countless accidental brand identities created purely because clients kept saying, “Wait… can you make the rest of my business feel like this too?”
About
You
The people who usually find me are rarely one-dimensional. You’ve often lived a few creative lives already — blending industries, identities, interests and skills into something brave and new that takes guts and audacity to put into the world. You want a biz tthat feels intelligent and emotional. Strategic and beautiful. Cohesive without sanding off all the fun bits. Your inner child still has a place in your big gal brand.
You care about aesthetics, ofc - BUT you’re also big on storytelling, psychology, atmosphere, usability, resonance, desire, connection and the nuanced lil details that people intuitively clock within milliseconds. Most branding advice feels too reductive, cookie-cutter or like it just wasn’t made for your multitudes.
·:*¨༺ ♱✮♱ ༻¨*:·
A gentle reminder: credibility and uniqueness are not mutually exclusive. The Internet will push you to homogeny and to me, it’s the kiss of death for a brand. I don’t force you into maximalism but I will nudge you to brave authenticity.
If you want beige… I’m probably not your girl. If you want coherence without losing your weird, we’ll get along beautifully.
I know that you’re holding…
the girlboss in you *the artist in you
your skills *your special interests
the grown-ass woman you are *your inner child
your specialisations *remixing modalities
2026-27 revenue targets*2014 tumblr nostalgia
Why do websites rarely feel like some light, fun, flirty pursuit?
When your business is an extension of you, your branding & website really are *that* deep.
They’re your lore. Your gifts. Your interiority translated into images. Your vibration translated into hex codes.
A living archive of your evolution. A testimonials shrine. An energetic magnet to your most aligned People.
I’m blessed to magnetise and work with the most talented weirdos, witches and rule-breakers… who learned very quickly that I have a praise k!nk:
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• WHO
• WHAT THEY SAID
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Supernatural Midwifery
“Like - there has never been a better midwifery website in the history of websites” — Chloe “BRB making a Katie shrine” — Angel
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House of Rashina
“Thank you for always creating such incredible magic I am literally blown away by the kinds of things I'm going to be able to do now thanks to this website <3” — Rashina
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Soma Lumin
“Not me LITERALLY getting a compliment on the site from a gal who booked a call w me while you're tits deep in it omg 🔥 The site paying for the glow up day before you're even finished Imfao 🙏” — Summer
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The Skin Witch
“You are amazing can’t believe you did all this in like a day insane lmao what a goddess I bow to you!” — Katie
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Bianca VonBank
“I am SOOO happy with the site and grateful for how amazing you were able to make it. Quite the glow up!!!” — Bianca
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The Self Hood
“Ok so I absolutely love it and I’m obsessed. ... It’s a masterpiece and you are MAGNIFICENT xxx” — Daisy
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Klaasje Prins
“Working with you has been so so amaze, and I never thought working with a web designer would feel so seamless. Thank you again”
— Klaasje
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Ryan Rose Evans
“I couldn’t even put onto paper what I wanted, but you just encapsulated it, intuitively. I love it. I don’t want to change a thing. I just love letting you do your thing and trusting you with it.” — Ryan
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Dream Midwifery
“Oh my goddess is all I have to say and I know Jen feels the same!” — Sarah
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Frankly Write
“Polish me like one of your french girls. Fuck shit up in the positive sense haha, as much as you want.” — Rach
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Coorong.Life
“This is giving me complete peace of mind that you know what I’m thinking. We are creating something wonderful here.” — Kate
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Opportunity Barks
“First impression bonerville 🦴 which roughly translates to fux yahhhhh 🐛→🦋” — Leigh
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Hair Jesus
“A cute quote can go here” — Daisy
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Seggs Talk Radio
“I’m so excited for another day together!! I trust you with my first born (dog) when it comes to design and bringing my biz to life. YAY” — Thea
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Authentic Audience
“Collective looks AMAZING 🪩 You’re amazing 🫶 You’ve bought everything to LIFE”. Katie you’re our hero!” — Krista
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Female Startup Club
“I dream of working with you one day!!” — Doone
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Make It Mystic
“This is why I'm THRILLED I get to work with you. You truly make the branding and website dreams come to life!” — Corey
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Nicole Darin
“Thank you sister. I feel so blessed to collaborate with you 🌈💖 I’m having so much fun working together. The other night felt like a creative sleepover 👽” — Nicole
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Sera Bozza
"I did like an audible 'ooooowwwww' which I think translated to HOT!" — Sera
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Southern Spells
“Katie I fuckin love it. You've translated everything from my brain and heart into this and I am in awe really” — Sophia
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The Siren Group
“She’s live! Love her, she's perfect!” — Emma
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The Wild Ones
“Do you ever look at what what you created and think, I am a god dam goddess of creativity and awesomeness? I do! omg. So good. I can’t even stand it! ” — Jenner
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The Hoochie Mama
“You’re killing me 😭 it’s affirming on so many levels!!! Thank you!!! I’m BLOWN away by you. You’re like a creative soul mate I can’t fucking believe you *get it* — Angel
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Ashleigh Larden
“Thanks, Katie! I love your videos. I feel like I’m at home with you. haha” — Ashleigh
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Safe to Rise
“Branding with you was the BEST energetic investment ever. I still use your branding toolkit for little things but the branding day with you = best” — Corey
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DRNKS
“seriously getting so many compliments - as i’m sure you are aware people rarely make the effort to say nice things lol” — Joel
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Strut Communications
“OH EM GEE Katie these pages are insaneeee! They look gorge 🥺 These Glow Up Days are so addictive because wowwww“ — Gabriella
The creation of something new is not accomplished by the intellect but by the play instinct. The creative mind plays with the objects it loves — Carl Jung
My Offerings
The PEALRER Sutra
In Sanskrit a sutra is a thread that connects ideas. The PEARLER Sutra is my thread of collaborators — the people whose work elevates everything I create with clients.
TIFF
Storytelling & Copy
ANGEL
Social Media Coaching
EMILY
Illustration & Branding
MELISSA
Business & Birth Charts